A Detailed Look at How Sports Sponsorships Work and Their Effect on the Sports Industry

Lingua: Italiano

The Birth of Sports Sponsorship. Throughout history, sports sponsorships have been a massive part of the sports industry. Many sports are completely reliant on sponsorships and for others, sponsorships make up a big portion of their revenue.

The Evolution and Growth of Sports Sponsorship

The Added Value of Sponsorship in the Marketing Mix

Sponsorship Activation

Naming Rights and Licencing

The Impact of Sponsorship Through Media and Market Research

Sponsorship Case Studies

The Impact of Technology on Sponsorship

Digital Sponsorship

Trends, Development and Future Direction