Descrizione:

A Detailed Look at How Sports Sponsorships Work and Their Effect on the Sports Industry

18min
Sports Sponsorship L2
The Birth of Sports Sponsorship. Throughout history, sports sponsorships have been a massive part of the sports industry. Many sports are completely reliant on sponsorships and for others, sponsorships make up a big portion of their revenue.

21min
Sports Sponsorship L3
The Evolution and Growth of Sports Sponsorship

13min
Sports Sponsorship L4
The Added Value of Sponsorship in the Marketing Mix

10min
Sports Sponsorship L5
Sponsorship Activation

17min
Sports Sponsorship L6
Naming Rights and Licencing

22min
Sports Sponsorship L7
The Impact of Sponsorship Through Media and Market Research

22min
Sports Sponsorship L8
Sponsorship Case Studies

14min
Sports Sponsorship L9
The Impact of Technology on Sponsorship

8min
Sports Sponsorship L10
Digital Sponsorship

14min
Sports Sponsorship L11
Trends, Development and Future Direction

6min
Sports Sponsorship L12
Conclusion