Descrizione:
Sports marketing relies on building strong connections with fans who take the place of regular consumers. Fans help to make sports marketing unique, and marketers should pay close attention to fans if they want to be successful.
Lingua: English
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Introduction
17 minuti
Sports Marketing
What sports marketing is
24 minuti
Evolution Of Sports Marketing
Sports marketing has a long history, ever since the ancient Olympics sports were being used to promote towns and businesses. Now, thanks to the advent of radio, tv and the internet, there are more sports fans than ever.
10 minuti
Why did companies start investing in sports marketing
Modern sport has become full of big money sponsorships, and big brands can gain huge exposure due to being associated with a star athlete or major sports team.
21 minuti
Cases Sports Marketing
Red Bull, Procter & Gamble and Heineken are all examples of companies which have gotten it right by achieving a lot of exposure through sports marketing.
12 minuti
Ambush Marketing
What ambush marketing is and how marketing continues to adapt to new innovations
4 minuti
Careers in Sports Marketing
Understand a sport marketer different roles and opportunities
13 minuti
Interesting Facts and Figures
Interesting Facts and Figures
31 minuti
Future Trends
How future trends will continue to shape the face of sports and sports marketing
6 minuti