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Press office for sports realities
Press office for sports companies, 10 lessons to learn to work with the media
Federico Meda
Course structure
Press office: the press release
Press release: how to set it up, how to write it, how …
25 minutes
Press office: story and chronicle of the game
Press office: story and chronicle of the game
33 minutes
Press office: create a mailing list
Create a mailing list: how to create contacts, how to activate them, …
17 minutes
Press office: create a media kit
Press office: create a media kit (what is needed, what is essential, …
27 minutes
Press office: newsletter (service, content, frequency, distribution lists)
Press office: newsletter (service, content, frequency, distribution lists)
15 minutes
Press office: media calendar (ideas and ideas to promote publication)
Press office: media calendar (ideas and ideas to promote publication)
18 minutes
Press office: organize a press conference
Press office: organize a press conference
19 minutes
Press office: exploiting press office work to enrich social networks
Press office: exploiting press office work to enrich social networks
17 minutes
Press Office: the relationship with other press offices, media partners and sponsors
Press office: the relationship with other press offices, with media partners and …
18 minutes
Press office: introduction
Press office: introduction, clarify the target, objectives and potential of your team
27 minutes