Pro
Complete Course on Sports Sponsorship
A Detailed Look at How Sports Sponsorships Work and Their Effect on the Sports Industry
Saam Momen
Course structure
Sports Sponsorship L1
Introduction
11 minutes
Sports Sponsorship L2
The Birth of Sports Sponsorship. Throughout history, sports sponsorships have been a …
18 minutes
Sports Sponsorship L3
The Evolution and Growth of Sports Sponsorship
20 minutes
Sports Sponsorship L4
The Added Value of Sponsorship in the Marketing Mix
13 minutes
Sports Sponsorship L5
Sponsorship Activation
10 minutes
Sports Sponsorship L6
Naming Rights and Licencing
17 minutes
Sports Sponsorship L7
The Impact of Sponsorship Through Media and Market Research
21 minutes
Sports Sponsorship L8
Sponsorship Case Studies
21 minutes
Sports Sponsorship L9
The Impact of Technology on Sponsorship
13 minutes
Sports Sponsorship L10
Digital Sponsorship
8 minutes
Sports Sponsorship L11
Trends, Development and Future Direction
14 minutes
Sports Sponsorship L12
Conclusion
5 minutes