Pro
Become a better sports marketer
Sports marketing relies on building strong connections with fans who take the place of regular consumers. Fans help to make sports marketing unique, and marketers should pay close attention to fans if they want to be successful.
Saam Momen
Course structure
Introduction
Introduction
8 minutes
Sports Marketing
What sports marketing is
17 minutes
Evolution of Sports Marketing
Sports marketing has a long history, ever since the ancient Olympics sports …
24 minutes
Why did companies start investing in sports marketing
Modern sport has become full of big money sponsorships, and big brands …
10 minutes
Sports Marketing Cases
Red Bull, Procter & Gamble and Heineken are all examples of companies …
21 minutes
Ambush Marketing
What ambush marketing is and how marketing continues to adapt to new …
12 minutes
Careers in Sports Marketing
Understand a sport marketer different roles and opportunities
4 minutes
Interesting Facts and Figures
Interesting Facts and Figures
13 minutes
Future Trends
How future trends will continue to shape the face of sports and …
31 minutes
Conclusion
Conclusion
6 minutes