Sport Business

Complete Course on Sports Sponsorship

by Saam Momen

12 lessons | 2 hours | 15

Trailer

Description:

A Detailed Look at How Sports Sponsorships Work and Their Effect on the Sports Industry

Language: English

Subtitles may have been automatically generated using AI

Sports Sponsorship L1

Introduction

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The Birth of Sports Sponsorship. Throughout history, sports sponsorships have been a massive part of the sports industry. Many sports are completely reliant on sponsorships and for others, sponsorships make up a big portion of their revenue.

Sports Sponsorship L3

The Evolution and Growth of Sports Sponsorship

Sports Sponsorship L4

The Added Value of Sponsorship in the Marketing Mix

Sports Sponsorship L5

Sponsorship Activation

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Naming Rights and Licencing

Sports Sponsorship L7

The Impact of Sponsorship Through Media and Market Research

Sports Sponsorship L8

Sponsorship Case Studies

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The Impact of Technology on Sponsorship

Sports Sponsorship L10

Digital Sponsorship

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Trends, Development and Future Direction

Sports Sponsorship L12

Conclusion

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